As the team Product Designer, I designed the Land Development Academy’s landing page to improve clarity, user engagement, and conversion. I conducted user research to identify key friction points, then iterated designs in Figma to better showcase the course’s value and structure. My work included refining content hierarchy, optimising CTA placement, and integrating visual elements that aligned with the brand identity. The result was a more intuitive and compelling user journey, helping prospective students understand the course offering and boosting sign-up interest.